An article in the WSJ about a new “antisnob” way to categorize wines caught my eye last week.. I’m no wine snob myself - I like wines that are good but cheap, more of a Chile guy than Bordeaux - but the headline alone reeked of populist, Rachael Ray style analysis. What made me read it was the pedigree of the guy offering the categorization - Tim Hanni, one of the first Americans to pass the Master of Wine exam, only a few hundred people in the world have the title. So the guy knows his wine.

Does liking salt make you prefer certain wines?
One of his more interesting innovations is an online wine survey that asks you some basic questions like how much you like salt, and how you take your tea or coffee (”black and strong” all the way down to “never touch it”). Based on these answers, it pops up with your position on a spectrum from “sweet” through “sensitive” to “tolerant”, and it suggests types of wines you’d like based on the result.
I tried answering the survey a bunch of different ways, being the market research geek that I am, to try to figure out the model.. basically if you like strong tastes (salt, black coffee, imported beers), your score says you’ll like stronger-tasting wines. Saying you know a lot about wine will further bump you up the spectrum. If you hate salty or bitter flavors, it’ll suggest you drink White Zinfandels. Fair enough, I suppose..
But then I noticed that it asks if you’re male or female. I tried a few different combos of answers, and submitted them once with “male” checked, and then again with “female” checked. Each time, if I checked “female”, it put me lower on the spectrum, closer to the wimpy wines (lambrusco, sweet moscato), and checking “male” would put me closer to the cabernets. WTF?? So he’s an anti-snob, but his model assumes women like less sophisticated wines, just because they’re female.. classy.